Glossary of terms in Marketing
0-9
- 10 Characteristics of an Ideal Metric
- 1890 Sherman Antitrust Act
- 1936 Robinson-Patman Act
- 1937 Miller-Tydings Resale Price Maintenance Act
- 1966 Child Protection Act
- 1966 Fair Packaging and Labeling Act
- 1975 Consumer Goods Pricing Act
- 1992 Cable Act
- 1992 Copyright Amendments Act
- 1992 Telephone Disclosure and Dispute Resolution Act
- 301 redirect
- 302 Redirect
- 3D Visualization
- 4 Ps
- 404 Page
- 80/20 rule
A
- A/B Testing
- AAA
- AAAA
- AB Testing
- Abandonment
- Abandonment rate
- ABC analysis
- Abort
- Above the fold
- Above-the-line cost
- Above-the-line Marketing
- Absolute advantage
- Absolute production advantage
- Absolute URL
- Accelerated development
- Accelerated purchase
- Acceptable price range
- Access-based consumption
- Accidental sample
- Accommodation desk
- Account
- Account classification
- Account executive
- Account group
- Account management
- Account opener
- Account-based marketing
- Accountability
- Acquisition
- Acquisition Cost
- Acquisition Rate
- Acquisition strategy
- Acquisition value
- Action Request
- Activation
- Active listening
- Activities, interests, and opinions
- Activity audit
- Activity goal
- Activity quota
- Activity-based costing
- Actual value
- Ad
- Ad Allowance
- Ad Audience
- Ad awareness
- Ad blocking
- Ad Call
- Ad centric measurement
- Ad centric measurements
- Ad clicks
- Ad copy
- Ad copy (Internet)
- Ad Creative Pixel
- Ad Decision Service
- Ad Dimension
- Ad Download
- Ad engagement rate
- Ad Exchange
- Ad expansion rate
- Ad Flight
- Ad group
- Ad Group Bid
- Ad Groups
- Ad ID
- Ad Impression
- Ad impression ratio
- Ad insertion
- Ad Marker
- Ad Network
- Ad Overlays
- Ad recall
- Ad Rotation
- Ad Scheduling
- Ad spot length
- Ad Tags
- Ad Teaser
- Ad title
- Ad Tracking
- Ad Trafficking
- Ad transfers
- Ad valorem duty
- Ad views
- AdAppeal
- Adaptation pricing policy
- Adaptive control budgeting
- Adaptive experimentation
- Adaptive planning
- Adaptive selling
- Additional markdown
- Additional markup
- Additional markup cancellation
- Address (Internet)
- Adjacencies plan
- Administered vertical marketing system
- Adopter categories
- Adoption process
- ADR – Audience Discovery Report
- ads.txt
- ADU-Audience Deficiency Unit
- Advergaming
- Advertised brand
- Advertisement
- Advertiser
- Advertiser’s copy
- Advertising
- Advertising agency
- Advertising allowance
- Advertising budget
- Advertising campaign
- Advertising claim
- Advertising clutter
- Advertising concept
- Advertising contract
- Advertising effectiveness
- Advertising exposure
- Advertising idea
- Advertising impression
- Advertising manager
- Advertising media
- Advertising message
- Advertising objective
- Advertising strategy
- Advertising substantiation
- Advertising theme
- Advertising wearout
- Advertorial
- Advocacy advertising
- Adware
- Affidavit of performance
- Affiliate Link
- Affiliate marketing
- Affiliate Networks
- Affiliates
- Affinities
- Affinity Marketing
- Affinity targeting
- After-market
- Agency
- Agency commission
- Agency of record
- Agency theory
- Agent
- Aggregate data
- Aggregation
- Aging
- AIDA
- Aided recall
- Aisle table
- All commodity volume
- All-you-can-afford budgeting
- Alliance
- Alt text
- Alteration cost
- Alteration room
- Alternate text
- Ambient Marketing
- Ambush marketing
- American Technology Preeminence Act
- AMP
- ANA
- Analysis of variance
- Analytic hierarchy process
- Analytics
- Analytics [CIR]
- Anchor
- Anchor bias
- Anchor store
- Anchoring effect
- Ancillary service
- Android ID
- Annual growth
- Ansoff Matrix
- Anti-competitive leasing arrangement
- Anticipation
- Anticipation ratio
- Antitrust laws
- API
- App Monetization
- Applet
- Application Ad Network
- Application Programming Interface
- Approval sale
- Approved vendor list
- Apron
- Arbitrage
- Arbitrage pricing theory
- Area sampling
- Arrival of goods
- Art
- Art director
- Artifacting
- Artificial intelligence
- Arts marketing
- Artwork
- As is
- ASF
- Aspect ratio
- Aspirational group
- Asset
- Assortment
- ATF
- Atlas
- Attentie
- Attention
- Attention, Interest, Desire, Action
- Attitudes (measurement)
- Attitudes, Liking and Image
- Attitudinal research
- Attraction model
- Attributes (product)
- Attribution
- Attribution Theory
- Attrition Rate
- Audience
- Audience Composition
- Audience duplication
- Audience Exchange
- Audience Measurement
- Audience Targeting
- Audio Ads
- Augmented product
- Authentic brand
- Authorized dealer
- Auto Expand
- Automatic bid management program
- Automatic checkout machine
- Automatic merchandising machine
- Average cost per unit
- Average fixed cost
- Average frequency
- Average price charged
- Average price displayed
- Average price paid
- Average price per unit
- Average Response Value
- Average unit price
- Average View Time
- Awareness
- Awareness-Trial-Repeat (ATR)
- Awareness, attitudes, and usage
B
- B-roll
- B2B
- B2B advertising
- B2C
- Baby boomers
- Back order
- Backdoor selling
- Backfill
- Backgrounder sheet
- Backlink
- Backward integration
- Backward vertical integration
- Bait Advertising
- Bait and switch
- Bait-and-switch advertising
- Balance sheet method
- Balance theory
- Balanced scorecard
- Balanced stock
- Balloon test
- Ban
- Bandwidth
- Bangtail
- Banner
- Banner ad
- Banner blindness
- Banner burnout
- Banner Exchange
- Barcode
- Barriers to competition
- Barriers to entry
- Barter
- Baseline metrics
- Basing point
- Basing-point pricing
- Behavioral Targeting
- Behavioural Segments
- Belief
- Below-the-line cost
- Below-the-line marketing
- Ben Franklin Method
- Benchmark
- Benchmarking
- Benefit approach
- Benefit chain
- Benefit segmentation
- Best by date
- Best sellers
- Best-seller list
- Between the Page
- Beyond The Banner
- Bid
- Bid boosting
- Bid Limit
- Bid management software
- Bid Rate
- Bid Request
- Bid Response
- Bidding
- Big and tall store
- Billboard
- Billed cost
- Bitrate
- Bizo
- Bizographics
- Black box
- Black box algorithm
- Black Friday
- Black market
- Black Thursday
- Bleed
- Bleed Ads
- Block plan
- Blog
- Blueline
- Body copy
- Bonus
- Bonus impressions
- Bonus pack
- Booked Space
- Bot
- Bounce
- Bounce back offer
- Bounce Rate
- Boundary spanning
- Boutique store layout
- Boxtop
- Brand
- Brand activation
- Brand Awareness
- Brand choice
- Brand development index
- Brand development index (BDI)
- Brand differentiation
- Brand engagement
- Brand equity
- Brand evaluation
- Brand extension
- Brand fair market value
- Brand generic
- Brand image
- Brand knowledge
- Brand label
- Brand loyalty
- Brand management organization
- Brand manager
- Brand mark
- Brand name
- Brand penetration
- Brand personality
- Brand positioning
- Brand preference
- Brand purpose
- Brand safety
- Brand Safety Technology
- Brand strength
- Brand switching
- Brand valuation
- Brand value
- Branding, family
- Branding, generic
- Break-bulk
- Break-even analysis
- Break-even number of employees
- Break-even point
- Brick-and-mortar
- Bricks-and-clicks
- Broad Match
- Broad product class
- Broadcast television
- Broker
- Brown goods
- Brown Thursday
- Browser
- Browser Caching
- BTF
- Bubble plan
- Buffer
- Bumper Ad
- Bundling
- Buried ad
- Business analysis
- Business to business
- Business to consumer
- Business Visitor
- Business-to-business advertising
- Buster file
- Buy classes
- Buy one Get one
- Buy-back allowance
- Buy-side optimizer
- Buy-side platform
- Buyer
- Buyer behavior
- Buyer Persona
- Buying center
- Buying power index
- Buying roles
- Buying situations
- BXD
C
- Cable television
- Cable Television Consumer Protection and Competition Act of 1992
- Cache
- Cache Bursting
- Cached ad impressions
- Call frequency
- Call report
- Call system
- Campaign
- Campaign integration
- Campaign Life
- Campaign Optimization
- Cancellation
- Cannibalization
- Canonical Tag
- Canonicalization
- Canvasser
- Capabilities
- Capacity requirements planning
- Capital asset pricing model
- Capital consumption allowance
- Capital goods
- Capital intensive
- Capital turnover
- Carriage trade
- Carry-over effects
- Carry-over models
- Carrying charge
- Cartoon test
- CARU
- Cascading style sheets
- Cash before delivery
- Cash cow
- Cash discount
- Cash flow
- Cash flow velocity
- Cash in advance
- Cash on delivery
- Catalog
- Catalog price
- Catalog showroom
- Category Blocking
- Category development index
- Category development index (CDI)
- Category exclusivity
- Category killer
- Category manager
- Category performance ratio
- Category signage
- Category Targeting
- Category-based processing
- Causal relationship
- Causal research
- Cause and effect
- Cause marketing
- CDN
- Cease-and-desist order
- Census metropolitan area
- Census Tract
- Center of influence method
- Central buying
- Central funding
- Central place theory
- Centralized sales organization
- Certification mark
- Chain discount
- Chain store
- Chain store system
- Channel (distribution)
- Channel (media)
- Channel control
- Channel cooperation
- Channel effectiveness
- Channel efficiency
- Channel flows
- Channel functions
- Channel margin
- Channel member
- Channel member commitment
- Channel member dependence
- Channel member satisfaction
- Channel of distribution
- Channel performance
- Channel power
- Channel productivity
- Channel profitability
- Channel push
- Channel specialization
- Checking copy
- Checking-list item
- Cherry picking
- Chief Marketing Officer
- Child Protection Act of 1966
- Choice
- Choice alternatives
- Choice criteria
- Choice heuristic
- Choice rule
- CIR Planning Process
- Circular
- Circulation
- City centroids
- Classification control
- Clayton Act
- Clearance sale
- Clearinghouse
- Click
- Click and Mortar
- Click bot
- Click Command
- Click Fraud
- Click to Call
- Click to Text
- Click to Web
- Click Tracking
- Click-baiting content
- Click-Streams
- Click-through
- Click-Through Rate
- Click-within
- Click&collect
- Clickbait
- Clicks-and-bricks
- Clicks-and-mortar
- Clickstream
- Clickstream Data
- clickTAG
- Client-initiated ad impression
- Cloaking
- Close X
- Closed bid
- Closed-door discount house
- Club plan selling
- Cluster analysis
- Cluster sample
- Clutter
- CMS
- Co-op Advertising
- Code postal américain
- Coefficient of income sensitivity
- Coercive influence strategy
- Cognition
- Cognitive dissonance
- Cognitive processes
- Cognitive response
- Cold calling
- Cold canvassing
- Collaborative agreement
- Collaborative consumption
- Collapse
- Collect on delivery
- Collinearity
- Column inch
- Combination compensation plan
- Commercial
- Commercial pool
- Commercialization
- Commission
- Commission method of compensation
- Committee buying
- Commodity exchange
- Commodity product
- Commodity rate
- Common costs
- Common financial metric
- Common market
- Common purpose
- Common rewards
- Companion Ads
- Comparative advantage
- Comparative advertising
- Comparative prices
- Comparative rating scale
- Comparison shopping
- Compensation
- Compensatory integration procedure
- Compensatory model
- Compensatory process
- Compensatory rule
- Competition
- Competitive advantage
- Competitive analysis
- Competitive bidding
- Competitive brands
- Competitive environment
- Competitive frame
- Competitive intelligence
- Competitive parity
- Competitive parity budgeting
- Competitive position
- Competitive strategy
- Competitor
- Complement of markup percentage
- Complementary products
- Completely randomized design
- Compound annual growth rate
- Comprehensive layout
- Computer-assisted interviewing
- Comscore
- Concentrated marketing
- Concentration ratio
- Concept
- Concept development
- Concept evaluation
- Concept generation
- Concept testing
- Congruity theory
- Conjoint analysis
- Conjunctive rule
- Connected television
- Consolidated buying
- Consolidated metropolitan statistical area
- Conspicuous consumption
- Constant elasticity demand
- Constant sum measures
- Construct validation
- Consumer
- Consumer decision making
- Consumer Experience
- Consumer goods
- Consumer Goods Pricing Act of 1975
- Consumer knowledge
- Consumer off-take
- Consumer packaged goods
- Consumer protection legislation
- Consumer pull
- Consumer sentiment index
- Consumer stockpiling
- Content (A/B) Testing
- Content ads
- Content Display Ad
- Content Management System or Software (CMS)
- Content Marketing
- Content Match
- Content Network
- Content validity
- Contest
- Contextual advertising
- Contextual network
- Contextual search
- Contextual search campaign
- Contextual Targeting
- Continuous advertising
- Continuous improvement
- Continuous improvement in return
- Continuous improvement orientation
- Continuous learning
- Contract
- Contract, tying
- Contractual vertical marketing system
- Control Group
- Controlled circulation
- Convenience sample
- Convergent validity
- Conversion Form
- Conversion Path Building
- Conversion rate
- Conversion Window
- Cookies
- Cooperative advertising
- Copy
- Copy platform
- Copy testing
- Copyright
- Copyright Amendments Act of 1992
- Copywriter
- Core benefit
- Corporate brand
- Corporate vertical marketing system
- Cost analysis
- Cost and freight
- Cost insurance freight
- Cost per acquisition
- Cost per click
- Cost per Drive
- Cost per impression
- Cost per mille
- Cost per order
- Cost per point
- Cost per purchase
- Cost per rating point
- Cost per thousand
- Cost per thousand impressions
- Cost-oriented strategy
- Counterpurchase
- Coupon
- CPA
- CPC
- CPD
- CPE
- CPI
- CPL
- CPM
- CPN
- CPN
- CPS
- CPT
- CPV
- Creative Dimensions
- Creative Retargeting
- Creative work
- Criterion-related validity
- Cross-Application Data
- Cross-functional team
- Cross-functional team with CIR orientation
- CSS
- CTA
- CTOR – Click To Open Rate
- CTR
- Cumulative audience
- Cumulative Optimization Gain
- Cumulative quantity discount
- Cumulative reach
- Curiosity approach
- Customer
- Customer Acquisition Cost
- Customer count
- Customer equity
- Customer lifetime value
- Customer profit
- Customer Resurrection
- Customer satisfaction
- Customer value propositions
- Customer-driven innovation
- Customs union
- Cyber Monday
D
- DAGMAR
- Daisy Chains
- Damaged goods
- Damaged merchandise
- Dashboard
- Data cleansing
- Data mining
- Data Reporting
- Data-management platform
- Database
- Database marketing
- Dating
- Daughter window
- Day-after recall
- Dayparting
- dCPM
- De-identification
- Deal
- Deal ID
- Deal merchandise
- Deal proneness
- Dealer imprint
- Dealer listing
- Dealer loader
- Dealer tie-in
- Debug log
- Decay of advertising effects
- Deceitful diversion of patronage
- Decennial census
- Decentralized adjustment system
- Decentralized management
- Decentralized sales organization
- Deceptive advertising
- Deceptive pricing
- Decider
- Decision calculus model
- Decision maker
- Decision making
- Decision support system
- Decision variables, marketing
- Decline
- Deduction
- Deep linking
- Default
- Default page
- Defeating cache
- Deferred Ad Impressions
- Deferred billing
- Deferred discount
- Definition of RSS
- Deflation
- Delisting
- Delivered price
- Delivered pricing
- Delivery duty paid
- Delivery reliability
- Delphi Technique
- Demand
- Demand analysis
- Demand areas
- Demand curve
- Demand density
- Demand factors
- Demand schedule
- Demand-backward pricing
- Demand-oriented pricing
- Demand-pulled innovation
- Demand-side platform
- Demand, industrial
- Demarketing
- Demographic environment
- Demographic Targeting
- Demographics
- Demography
- Demonstration
- Department store
- Departmentalized specialty store
- Depression
- Depth interview
- Descriptive labeling
- Destination areas
- Destination page
- Destination URL
- DHTML
- Differential advantage
- Differentiated marketing
- Differentiation
- Diffusion model
- Digiday
- Digital Brand Engagement
- Digital Creative
- Digital display advertising
- Digital media
- DII
- Dime store
- Diminishing marginal returns
- Diminishing marginal utility
- Diminishing returns
- Diminishing utility
- Direct account
- Direct mail advertising
- Direct marketing
- Direct product profitability
- Direct Response
- Direct response advertising
- Direct selling
- Direct to consumer
- Direct Traffic
- Discount
- Discount rate
- Discounted present value
- Discounted value
- Discrepancy
- Discriminant validity
- Disjunctive rule
- Display (Point-of-Purchase)
- Display Advertising
- Display advertising (digital)
- Display advertising (Point-of-Purchase)
- Display Filtering
- Display URL
- Disruptive innovation
- Dissociative group
- Distress merchandise
- Distribution
- Distribution channel
- Distribution coverage
- Distribution metrics
- Distribution velocity
- Diversity marketing
- Diverted goods
- Diverted merchandise
- DMA
- Dollar market share
- Dollar store
- Domain
- Domain forwarding
- Domain name
- Doorway page
- Double Income, No Kids
- Down-funnel Keywords
- Downloads
- Driver
- DSA
- DSP
- Dual Income, No Kids
- Dummy layout
- Duopoly
- Durable goods
- Dynamic Ad
- Dynamic In-Application Ads
- Dynamic Location
- Dynamic pricing
- Dynamic rotation
- Dynamic Targeting
E
- e-business
- e-commerce
- e-service innovation
- e-sports marketing
- Early adopter
- Early majority
- Early markdown
- Earned media
- Ecolabel
- Ecolabelling
- Economic and technical position
- Economic profit
- Economic shoppers
- Economic Value Added
- Economic well-being
- Economy pack
- eCPM
- Effective cost per mille
- Effective cost per thousand
- Effective Frequency
- Effective reach
- Eighty-Twenty Principle
- Elasticity
- Electronic business
- Electronic commerce
- Email address
- Email click-throughs
- Email marketing
- Email Service Provider (ESP)
- Embargo
- Employee discount
- Empty nest stage
- End cap
- End display
- End sizes
- End user
- End-of-aisle display
- Endless chain method
- Endorsement
- Engagement
- Entertainment Identifier Registry
- Entrances
- EPC
- EPV
- Equity
- eSports marketing
- Esteem needs
- ETL
- Eurostore
- Evaluation
- Even Delivery
- Even pricing
- Event Based Ads
- Ever-rising thresholds
- Everyday Low Price
- Evoked sets
- Exact match
- Excluded keywords
- Exclusions
- Exclusive
- Exit
- Exit Traffic
- Expandable banner
- Expanded Dimensions
- Experience curve analysis
- Experience curve effect
- Experiential marketing
- Expert systems
- Exposure
- Exposures
- Expressed guarantee
- Extensible markup language
- Extensive problem solving
- External validity
- Extramercial
- Eye Rest
- Eyeballs
F
- Face validity
- Face value
- Facebook Live
- Facilitating agent
- Facing
- Fact sheet
- Factor analysis
- Factoral design
- Factory outlet center
- Factory pack
- Fad
- Fair market value
- Fair Packaging and Labeling Act of 1966
- Fair share draw
- Fair trade laws
- Falloff Point
- False Advertisements
- Family
- Family brand
- Family decision making
- Family life cycle
- Family packaging
- Family roles
- Fashion
- Fashion coordination
- Fashion cycle
- Fashion product
- Fast food outlet
- Fast-moving consumer good (FMCG)
- Federal Antitrust Policy
- Federal Trade Commission Act (1914)
- Federal Trade Commission Act of 1914
- Filmstrip
- Financial Value of Brand (FVB)
- First ad interaction rate
- First party
- First Touch Attribution
- Five and dime
- Fixed costs
- Flash recognition training
- Flat rate
- Flier
- Flight Dates
- Float to Banner
- Floating ads
- Flyer
- FOB destination
- FOB origin
- Fold
- Foot traffic
- Foot Traffic Attribution
- Footfall
- Forecasting model
- Formula selling
- Forward integration
- Forward vertical integration
- Four P’s
- Four-firm concentration ratio
- FPS
- Frame Rate
- Franchise system
- Free alongside ship
- Free on board
- Free-form layout
- Freight tariff
- Freight-of-all-kinds rate
- Frequency
- Frequency Capping
- Frequently asked questions
- Fringe sizes
- Front page
- Full nest stage
- Full Screen Views
- Full-line sales organization
- Functional discount
G
- Galley proof
- Game
- Gamma distribution
- Garbology
- Gatekeeper
- Gateway page
- GDPR
- Gen Xers
- General costs
- General Data Protection Regulation
- General merchandise store
- General merchandise wholesaler
- General sales manager
- General store
- General-line wholesaler
- Generation X
- Generic advertising
- Generic brand
- Generic strategies
- Genericize
- Geo targeting
- Geo-Behavioral
- Geo-Conquesting
- Geo-Fencing
- Geo-Location
- Geocentric orientation
- Geodemography
- Geographical indication
- GIF
- Global account
- Global brand
- Global strategic partnership
- Gondola
- Goods
- Governance
- Government market
- Grade labeling
- Grading
- Grapeshot
- Graphic rating scale
- Graphical user interface
- Gray Thursday
- Green Marketing
- Green River ordinance
- Greeter
- Gridiron pattern
- Gross additional markup
- Gross cost of merchandise handled
- Gross cost of merchandise sold
- Gross exposures
- Gross leasable area
- Gross margin
- Gross margin return on inventory investment
- Gross profit
- Gross profit of margin
- Gross rating point
- Gross sales
- Growth
- Guarantee
- Guaranteed inclusion
- Guerilla Marketing
H
- H Tags
- Habit
- Habit formation
- Habitual buying behavior
- Half Page
- Halo effect
- Handbill
- Hang
- Hard Bounce
- Hard Coded In-Application Ads
- Hard goods
- Hard sell
- Hart-Scott-Rodino Antitrust Improvement Act
- Harvesting strategy
- Head terms
- Headline
- Health care marketing
- Heavy usage index
- Hedonic consumption
- Hedonistic consumption
- Herfindahl Index
- Heuristic
- Hi-Lo pricing
- Hierarchie der Bedürfnisse
- Hierarchy of Effects model
- Hierarchy of needs
- High-low pricing
- High-pressure selling
- Historical Location
- Homepage
- Horizontal integration
- Hot Spot
- Hotlists
- House account
- House Ad
- House List (or retention list)
- House-to-house salesperson
- Household
- HTML
- HTML email
- HTML tags
- HTTP
- Hurdle rate
- Hybrid pricing
- Hyperlink
- Hypertext markup language
- Hypertext transfer protocol
I
- I-Marketing
- IAB
- IAMAI
- Idea generation
- Idea screening
- IFA/IDFA
- iframe busting
- ILS
- Image (Concept)
- Image (Measurement)
- Imitation effect
- Imitative strategy
- Impact evaluation
- Imperfect competition
- Implementation (Adaptive Planning)
- Implementation (Strategic Planning)
- Implied warranty
- Import tariff
- Impression
- Impression (Advertising)
- Impression (Internet)
- Impulse buying
- Impulse product
- Impulse purchase
- Impulse-intercept merchandise
- In-Application Ads
- In-Banner Video Ads
- In-House Ads
- In-house agency
- In-pack premium
- In-Page Video Ads
- In-store display
- In-Store Traffic Lift
- In-Stream Video Ads
- In-Text Video Ads
- In-unit click
- Inbound marketing
- Incentivized Click
- Inclusion marketing
- Inclusive marketing
- Incrementality
- Index of Consumer Sentiment
- Index page
- index.html
- Individual brand
- Industrial demand
- Industrial products
- Influencer
- Influencer marketing
- Infomercial
- Initial Dimension
- Initial File Load
- Initial markup
- Initiator
- Innovator
- Input evaluation criteria
- INS Tag
- Insertion Order
- Intangible asset
- Integrated databases
- Integrated marketing communication
- Integrated Marketing Unit (IMU)
- Integration
- Intelligent software
- Intention Marketing
- Intentions
- Interactive advertising
- Interactive Agency
- Interactive Creative
- Interactive Marketing Unit
- Interactive Media
- Intermercial
- Internal page impressions
- Internal rate of return
- Internal validity
- Internet
- Internet marketing
- Internet server
- Internet television
- Interstitial
- Introduction
- Introduction approach
- Introduction method
- Inventory
- Inventory days
- Inventory turnover
- Inventory turns
- Inventory velocity
- Investment strategy
- Invitation Unit
- Invoice price
- IPS
- IPTV
- Island Position
- ISO 10668 Brand Valuation
- ISO 20671 Brand Evaluation
- ISP
- IVR
J
K
L
- Label
- Labeling
- Laddering
- LAG
- Laggards
- Lagged effect
- Landed cost price
- Landing Page
- Lanham Trademark Act (1946)
- Lanham Trademark Act of 1946
- Late majority
- Latent semantic indexing
- Launch
- Launch control
- Law of Comparative Advantage
- Law of Demand
- Law of Diminishing Marginal Utility
- Law of Diminishing Returns
- Law of Effect
- Law of Variable Proportions
- Lay-away
- Layout
- LCD
- Lead
- Lead Generation
- Lead Nurturing
- Lead users
- Leader
- Leader pricing
- Leaderboard
- Leaflet
- Leverage
- Lexicographic Rule
- Licensing
- Lifestyle analysis
- Lifetime Customer Value
- Lift store visits
- Likes
- Liking
- Limited price variety store
- Line extension
- Linear demand
- Linear Video Ads
- Link
- List of key items
- Local brand
- Location affinities
- Log File
- Log files
- Logical validity
- Logo
- Long tail
- Long tail media company
- Look-alike Targeting
- Loop layout
- Loss leader
- Loss leader pricing
- LTV
M
- Machine learning
- Macro
- Macroenvironment
- Macromarketing
- Macrosegmentation
- Magazine
- Magazine supplement
- Magnuson-Moss Warranty Act
- Mail questionnaire
- Mail-order house
- Main page
- Maintained item
- Maintained markup
- Majority fallacy
- Make goods
- Make-good
- Mall
- Mall intercept
- Mall-type shopping center
- Malvertising
- Management information system
- Management of marketing
- Management-by-exception
- Manipulation check
- Manual submission
- Manufacturer’s agent
- Manufacturer’s brand
- MarCom
- Margin
- Marginal utility
- Markdown
- Market concentration
- Market evaluation
- Market penetration
- Market position
- Market segmentation strategies
- Market share
- Market share rank
- Market testing
- Market-driven innovation
- Marketer
- Marketing
- Marketing accountability
- Marketing analytics
- Marketing at retail
- Marketing Automation
- Marketing campaign
- Marketing channel
- Marketing communications
- Marketing communications campaign
- Marketing database
- Marketing decision variables
- Marketing forecasting model
- Marketing Funnel
- Marketing information system
- Marketing management
- Marketing measurement
- Marketing metric
- Marketing Metric Audit Protocol
- Marketing mix
- Marketing mix models
- Marketing research
- Marketing Return on Investment
- Marketing ROI
- Marketing spending
- Marketing Strategy
- Marketing strategy development
- Markup
- Markup language
- Maslow’s Hierarchy of Needs
- Mass media
- Maturity
- McGuire-Keogh Fair Trade Enabling Act
- McGuire-Keogh Fair Trade Enabling Act (1952)
- Means End Chain Theory
- Measurement
- Measurement development
- Mechanical
- Media
- Media Broker
- Media channel
- Media engagement
- Media equivalency
- Media mix
- Media on Demand (MOD)
- Media plan
- Media planning
- Media vehicle
- Medialets
- Merchandise
- Merchandise shopping
- Merchandising
- Merchant
- Merchant middleman
- Merchant wholesaler
- Merger
- Message argument
- Meta tag
- Metadata
- Metric
- Metropolitan Statistical Area
- MI
- Microsegmentation
- Microsite
- Mid-roll
- Middleman
- Millennial Media
- Millennials
- Miller-Tydings Resale Price Maintenance Act of 1937
- Minification
- Mirrored
- Misleading Advertisements
- Misshipments
- MMA
- Mobile Apps
- Mobile Marketing
- Model
- Modified rebuy
- Monopolistic competition
- Monopsony
- Moribund Effect
- Mouse-off
- Mouseover
- MPU
- MQL
- MRC
- MRR
- Multimedia
- Multiple basing-point pricing system
- Multivariate Testing
N
- Naked link
- Name, Image and Likeness (NIL)
- Name, Image, Likeness and Influence (NILI)
- NARB
- Narrow product class
- National account
- National account manager
- National advertising
- National Advertising Division(NAD)
- National brand
- National rate
- Navigation
- Near Me Now
- Near-pack premium
- Need satisfaction selling
- Negative advertising
- Negative appeal
- Negative binomial distribution model
- Negative keywords
- Neighborhood shopping center
- Net audience
- Net Dollars
- Net present value
- Net price
- Net profit
- Net promoter score
- Net reach
- Net unduplicated audience
- Network Advertising Initiative
- Network Centric measurements
- Never-out list
- New product development
- New product forecasting model
- New task purchase
- Newly married stage
- News clip
- Newsgroup
- Non remnant
- Non-click conversion
- Non-linear Video Ads
- Non-probability sample
- Non-qualifying page impressions
- Non-Session data
- Noncompensatory rules
- Noncumulative quantity discount
- Numeric distribution
O
- OBA
- Objective-and-task budgeting
- Observation
- Observation error
- Obsolescence
- Odd lot
- Odd price
- Odd-even pricing
- Off-invoice allowance
- Off-price shopping center
- Off-retail percentage
- Offer
- Oligopolistic competition
- Oligopolistic environment
- Oligopoly
- Oligopsony
- Omnibus panel
- Omnichannel marketing
- On order
- On-pack premium
- On-percentage
- One-hundred-percent location
- One-price policy
- One-price retailer
- One-stage area sampling
- One-stage cluster sampling
- Online marketing
- Online television
- Onsite survey
- Open account
- Open Auction
- Open bid
- Open credit
- Open dating
- Open order
- Open Rate
- Open-to-buy
- Opinion
- Opportunity to see
- Opt-In Email
- Optical character recognition
- Optionality
- Original equipment manufacturer
- OTT
- Out of stock
- Out sizes
- Out-clause
- Out-of-home (OHH) advertising
- Out-of-stocks
- Outbound marketing
- Outcome evaluation
- Output evaluation criteria
- Output to input ratio
- Over-the-top (OTT) media
- Overage
- Overhead
- Overlay Ad
- Overstored
- Owned media
P
- P-service innovation
- P3P
- Pacing
- Package
- Packaged goods
- Packaging
- PACT Principles
- Page tag logs
- Page view
- PageRank
- Pageviews
- Paid circulation
- Paid inclusion
- Paid media
- Paid-Earned-Owned Model
- Paid-Earned-Shared-Owned Model
- Panel (omnibus)
- Panel (true)
- Parallel barter
- Parallel pricing
- Parallel trading
- Parasite store
- Pareto Principle
- Partially integrated division
- Party selling
- Paste-up
- Patent
- Path
- Patronage discount
- Pay for performance
- Pay per click
- Pay-for-performance advertising
- Payback
- Payout budgeting
- PCR
- PCT
- Penetration
- Pent-up demand
- People Based Marketing
- Perceived quality/esteem
- Perceived value for money
- Percent-of-sales budgeting
- Percentage margin
- Perfect competition
- Performance pricing model
- Permission Marketing
- Persistent cookie
- Persona
- Personal disposable income
- Persuasion rating point
- Persuasive rating point
- Phrase Match
- Physiological needs
- Piece goods
- PII
- Pillar Page
- Pipeline sales
- Pixel
- Place
- Placement
- Plus size
- Plus-one dialing
- Pocket price
- Point of diminishing returns
- Point of negative return
- Point-of-purchase advertising
- Point-of-purchase display
- Point-of-purchase display advertising
- Point-of-purchase marketing
- Point-of-sale display
- Polite file load
- Polycentric pricing policy
- Pool
- POP advertising
- POP display
- POP display advertising
- POP marketing
- Pop-Under
- Pop-under ad
- Pop-Up
- Pop-up ad
- Pop-up transitional
- Population
- Portrait
- POS display
- Positioning
- Post Click Tracking
- Post Impression Tracking
- Postcode analysis
- Postroll
- Pound shop
- PPC
- PPV
- Pragmatic validity
- Pre-expand
- Pre-Fetch Ads
- Pre-roll
- Pre-testing
- Predictive validity
- Preemptable
- Preemptible rate
- Premium
- Present value
- Price
- Price discrimination
- Price per statistical unit
- Price premium
- Price sensitivity
- Price sensitivity meter
- Price tailoring
- Price threshold
- Price versus competition
- Primary brand
- Primary demand
- Primary metropolitan statistical area
- Principle of Diminishing Marginal Productivity
- Print media
- Privacy policy
- Private brand
- Private Marketplace
- Probability sample
- Product
- Product approach
- Product attribute
- Product category volume
- Product class
- Product commercialization
- Product deletion
- Product development
- Product elimination
- Product knowledge
- Product launch
- Product life cycle
- Product management organization
- Product manager
- Product positioning
- Product-Market Growth Matrix
- Production
- Profit-based sales targets
- Profitability metrics
- Programmatic marketing
- Progressive Load Video
- Progressive Video
- Promotion
- Promotion marketing
- Promotions campaign
- Proof of purchase
- Prospect
- Prospecting
- Protocol
- Proxy servers
- Psychographics
- Public relations
- Public service advertising (PSA)
- Public service announcement
- Publicist
- Publicity
- Publisher
- Publisher Acceptance Email
- Publisher Ad Tag
- Publisher Pixel
- Pull advertising
- Pull inventory
- Pull marketing
- Purchase discount
- Purchase Intent
- Purchase intention
- Pure competition
- Purposive sample
- Push advertising
- Push and pull inventory replenishment
- Push inventory
- Push marketing
- Pushdown
Q
R
- Racetrack layout
- Rack jobber
- Radio wrap-around
- Raincheck
- Random digit dialing
- Random sample
- Randomized response model
- Rate
- Rate card
- Rate differential
- Rate of return pricing
- Rate regulation
- Rating
- Rating point
- Ratio of output to input
- Reach
- Real options
- Real Time Bidding (RTB)
- Recall test
- Recency
- Rectangle
- Rectangle Medium
- Referral
- Referral approach
- Refund
- Refusals
- Regiocentric orientation
- Region brand
- Regional brand
- Regional Targeting
- Registered trademark
- Reinforcement
- Relationship marketing
- Relative market share
- Relative perceived quality
- Relative price
- Relevance to customer
- Remnant Space
- Rep Firm
- Repeat
- Repeat visitor
- Resale price maintenance laws
- Research and development
- Research on research
- Respondent
- Retail inventory method of accounting
- Retail product and category profitability
- Retail salesperson
- Retail store
- Retailer
- Retailer marketing
- Retailer sales promotion demonstration
- Retailer-sponsored cooperative
- Retailing
- Retailing the invoice
- Retention rate
- Retraction
- Return of objective
- Return on ad spend
- Return on investment
- Return on marketing investment
- Return on objective
- Return on sales
- Revenue market share
- Revenue share of requirements
- RFP
- Rich Media
- Rider
- RLSA
- Roadblock
- Roadmap
- Robinson-Patman Act
- Robot
- ROI
- Roles
- Rollover
- ROMI
- RON
- RON
- ROS
- Rough
- Routinized choice behavior
- Routinized response behavior
- RSS
- Rule of reason
- Rules-based software
- Run-of-Group (ROG)
- Rural population
S
- Safety needs
- Safety stock
- Saleable sample
- Sales
- Sales activity goal
- Sales call
- Sales call allocation grid
- Sales contest
- Sales demonstration
- Sales discount
- Sales engineer
- Sales force administration
- Sales force compensation
- Sales force evaluation
- Sales lead
- Sales management
- Sales per million
- Sales per point of distribution
- Sales potential forecast
- Sales prospecting methods
- Sales report
- Sales revenue
- Sales territory
- Sales velocity
- Sales volume
- Salesperson
- Sample
- Sample representativeness
- Sample survey
- Sampling
- Sampling control
- Sampling distribution
- Sampling error
- Sampling frame
- Sampling plan
- SAR
- Screenagers
- Screening of ideas
- Scroll-stopping content
- SDT-Server-side Data Transfer
- Sealed bid
- Search advertising
- Search Click
- Search engine
- Search Engine Marketing (SEM)
- Search engine optimization
- Search Engine Optimization (SEO)
- Search engine optimizer
- Search engine results page
- Search results
- Search term
- Seat ID
- Second Price Auction
- Secondary brand
- Segment
- Selective demand
- Selective sample
- Self-actualization needs
- Sell by date
- Selling proposition
- Semantic Targeting
- SEO Agency
- SEO off-site
- SEO on-site
- Sequential sample
- Served impression
- Served market
- Server-initiated ad impression
- Service desk
- Service innovation
- Service mark
- Service merchandiser
- Service shopping
- Services
- Serving
- Session
- Share of requirements
- Share of shelf
- Share of wallet
- Share-based TRPs
- Sharing economy
- Sherman Antitrust Act of 1890
- Shockwave
- Shopper marketing
- Shopping basket margin
- Shopping cart
- Shopping cart abandonment rate
- Shopping center
- Shopping mall
- Shrinkage
- Sidekick
- Simple random sample
- Single Income, No Kids
- Single price policy
- Single price store
- Site centric measurements
- Site Function Targeting
- Situation assessment
- SKU profitability
- Skyscraper
- Slider
- Slogan
- Slotting fee
- Small and medium enterprises
- Smallwares
- Smox
- Snowball sample
- Social Bookmarking
- Social marketing
- Social marketing report
- Social media
- Social media marketing
- Social Media Optimization
- Social network
- Social Networks
- Social Proof
- Soft Bounce
- Soft goods
- Software as a Service (SaaS)
- Sole usage
- Solitary survivor stage
- Sorting
- SOV – Share of Voice
- Spider
- Spiders
- Splash page
- Split-Run
- Sponsor
- Sponsorship
- Sponsorship fit
- Spot
- SSP
- Stadium Ads
- Stakeholder
- Standard Ad Units
- Standardized metropolitan statistical area
- Staple good
- Static ad placement
- Statistics
- Stickiness
- Stock keeping unit
- Stock-outs
- Stockpiling
- Storyboard
- Straight rebuy
- Strategic alliance
- Strategic thinking
- Stratified sample
- Stub
- Subhead
- Subject
- Subjective sample
- Subscriber
- Substitute products
- Summative evaluation
- Superstitials
- Supplement
- Supply-pushed innovation
- Surface validity
- Surplus Inventory
- Surround Session
- Sustainability Marketing
- Sweepstakes
- Swf
- Systematic sample
T
- Tachistoscope
- Tachistoscope training
- Tactics
- Tag line
- Tagging a Page
- Tagline
- Tags
- Tail terms
- Take transaction
- Take-one pad
- Tangible asset
- Tare
- Target market
- Target market identification
- Target rating points
- Target return pricing
- Target revenue
- Target volume
- Targeted Advertisement
- Targeting
- Tariff (freight)
- Tariff (import)
- Team
- Team selling
- Tear-off
- Tearsheet
- Teaser campaign
- Technical salesperson
- Technical SEO
- Technological change
- Technological forecasting
- Technological mapping
- Technology-driven innovation
- Telephone Disclosure and Dispute Resolution Act of 1992
- Telephone interview
- Television
- Test market
- Text Ad
- Thank you page
- Third party ad serving
- Third-party ad server
- Three-firm concentration ratio
- Thresholds
- Thumbnail
- Tie-in contract
- Tied product
- Tiles
- Time-based
- Time-based Targeting
- Token
- Top-of-mind awareness
- TOS
- Total cost of goods sold
- Total costs
- Total distribution
- Total-market communications
- Tracking Code
- Tracking Pixel
- Trade character
- Trade discount
- Trade name
- Trade show
- Trademark
- Traffic
- Traffic sources
- Trafficker
- Transcoding
- Transfer Click
- Transitional ad
- Trap Door
- Trial
- Trier
- True panel
- TSPL
- TV spot
- Two-stage area sampling
- Two-stage cluster sampling
- Tying arrangement
- Tying product
U
- U.S. Census
- U.S. Postal Code
- UAC
- UAT
- UDID
- UGC
- UKOM
- Ultimate consumer
- Ultimate user
- Umbrella branding
- Unadvertised brand
- Unaided recall
- Unattached adult
- Under Delivery
- Underdelivery
- Understored
- Undifferentiated marketing
- Unduplicated audience
- Uneven exchange
- Unfair advertising
- Unfair competition
- Unfair Trade Practices Acts
- Unfashionable merchandise
- Uniform Commercial Code
- Uniform freight classification
- Uniform resource locator
- Uniform Resource Locator (URL)
- Unique Page Views
- Unique selling proposition
- Unique user
- Unique Users
- Unique visitor
- Unit control
- Unit load
- Unit margin
- Unit market share
- Unit packing
- Unit price
- Unit share of requirements
- Universal Product Code (UPC)
- Unsought good
- Urban population
- Urbanized area
- Urbanized core
- URL
- URL forwarding
- URL Tracking
- Usability
- Usability testing
- Usage
- Use-by date
- Use-up rate
- Usenet
- User
- User agent string
- User centric measurements
- User Initiation
- User Lifetime Value
- Utilitarian reference group influence
V
- Validity
- Valuation
- Value Add or Added value
- Value added
- Value added by marketing
- Value analysis
- Value chain analysis
- Value engineering
- Value in exchange
- Value in use
- Value pricing
- Value propositions
- Value-adding reseller
- Value-based pricing
- Value-expressive reference group influence
- Value-in-use analysis
- Value-in-use pricing
- Value-oriented pricing
- Van Westendorp Price Model
- Variable costs
- Variable import levies
- Variable price policy
- Variety
- Variety seeking
- Variety store
- VAST
- Vehicle
- Velocity metrics
- Velocity, cash flow
- Velocity, distribution
- Velocity, inventory
- Velocity, sales
- Vending machine
- Vendor
- Vertical Banner
- Vertical integration
- Vertical marketing system
- Video completion rate
- Video news release
- Video on Demand (VOD)
- Video play rate
- View
- View Conversion
- View-through
- Viewable Ad
- Viewable impression
- Viewable Impressions
- Viral Marketing
- Virality
- Virtual signage
- Visit
- Visit duration
- Visitor
- Visual front
- Visual merchandising
- Visual system of stock control
- Vlog
- VMAP
- VOD
- Voice of the Customer
- Volume
- Volume projections
- VPAID
W
- Wagon distributor
- Want book
- Want slip
- Warehouse
- Warehouse club
- Warehouse receipt
- Warehouse retailing
- Warehouse store
- Warranty
- Waybill
- Weak product
- Wearout
- Web 2.0
- Web address
- Web analytics
- Web beacon
- Web browser
- Web design
- Web directory
- Web marketing
- Web metrics
- Web page
- Web Portals
- Web server
- Web server logs
- Web sponsorship
- Weblog
- Website
- Website forwarding
- Website traffic
- Website usability
- Weight index
- Weighted distribution
- What is an Agency Trading Desk?
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- White goods
- Wholesale club
- Wholesaler
- Wholesaler-sponsored cooperative
- Wholesaling
- Willingness to recommend
- Willingness to search
- Win rate
- WMode
- Workable competition
- Workroom
- World orientation
- World Wide Web
- WPO