What is View-through?
View-through is a type of online advertising that records an impression when a visitor sees an ad but does not click on it. It is a way for marketers to measure the effectiveness of online advertising campaigns and reach consumers who may not have clicked on the advertisement.
Benefits of View-through
View-through is a valuable tool for marketers as it helps to measure the effectiveness of their campaigns beyond just click-throughs. It can help to identify potential customers who may not have clicked on the ad, but may still be interested in the product or service. It also allows marketers to track the effectiveness of their campaigns over time, helping to inform future decisions.
Examples of View-through
View-through can be used in a variety of ways. Here are a few examples:
- A user views a banner ad but does not click on it, but later visits the advertiser’s website. The view-through is recorded.
- A user views a video ad but does not click on it, but later visits the advertiser’s website. The view-through is recorded.
- A user views a display ad but does not click on it, but later visits the advertiser’s website. The view-through is recorded.
Conclusion
View-through is an important tool for marketers to measure the effectiveness of online advertising campaigns. It allows them to track consumer behavior and engagement, as well as inform future decisions.For more information:Online advertisingImpression (online media)Digital marketing