What Is an Ad Teaser?
Ad teasers are short videos or images used to promote a product or service. They are typically used to generate interest and curiosity in a product or service before a full length advertisement is created. Ad teasers are effective because they force the viewer to ask questions about the product or service being advertised, prompting them to seek out more information on the product or service.
Benefits of Using an Ad Teaser
Ad teasers are an effective way to create interest and curiosity in a product or service, leading to increased engagement with the advertisement. Ad teasers allow companies to quickly and efficiently get their message across while still remaining creative and captivating. Here are some of the benefits of using an ad teaser:
- Creates a sense of curiosity and intrigue about the product or service
- Gets the message across quickly and efficiently
- Can be used to target a specific audience
- Allows for creativity and captivating visuals
- Can be used to test out different ideas and concepts
Examples of Ad Teasers
Ad teasers can range from simple images to high-production videos. Here are some examples of effective ad teasers:
- Apple AirPods Pro: Can’t hear you. Can hear everything else. This ad teaser was a short video that was used to promote the AirPods Pro. It featured a person walking around with their AirPods Pro in and not being able to hear people talking to them, but being able to hear everything else in the environment.
- Google Maps: The world is closer than ever. This ad teaser was a series of images that were used to promote Google Maps. It featured images of people from all around the world connected by Google Maps.
Ad teasers are a great way to create interest and curiosity in a product or service before a full length advertisement is created. By using ad teasers, companies can quickly and efficiently get their message across while still remaining creative and captivating.