What is a Pillar Page?
A Pillar Page is a type of content page, usually found on the homepage of a website, which outlines the key topics and/or services offered by the company. The aim of a Pillar Page is to provide an entry point for visitors to explore the website and discover more about the business. It helps to keep the website organized and easily navigable.
Benefits of Pillar Pages
Pillar Pages have several benefits to website owners, including:
- A quick overview of the company’s services and offerings
- A clear and concise way to communicate the company’s focus
- Improved SEO through the use of keywords and related pages
- A way to organize content and keep visitors engaged
Pillar Pages can be used to provide visitors with quick access to the most important information about a company, as well as to point them towards more detailed content. This helps to ensure that visitors can quickly find what they are looking for and remain engaged on the website.
Creating a Pillar Page
Creating a Pillar Page is relatively simple, as long as you have some basic understanding of HTML and web design. The most important thing is to ensure that the page is structured properly and that it contains relevant information about the company.
- Start by creating a headline that summarizes the company’s key topics.
- Include a brief introduction about the company and its services.
- Create a list of the company’s main services and/or topics.
- Include links to related pages and content.
- Include a call-to-action to encourage visitors to explore further.
- Include a search bar to help visitors find what they are looking for.
The key to creating a successful Pillar Page is to ensure that it is organized, structured properly, and that it contains relevant information. This will ensure that visitors can quickly find what they are looking for and remain engaged on the website.
Conclusion
Pillar Pages are an effective way to organize content on a website, while providing visitors with quick access to the most important information about a company. They can help to improve SEO, as well as keep visitors engaged on the website. When creating a Pillar Page, it’s important to ensure that it is properly structured and contains relevant information about the company.Relevant Links