Ad impression ratio
Ad impression ratio refers to the number of times an advertisement is displayed (impressions) compared to the number of times it is clicked (clicks). It is an important metric used in online advertising to measure the effectiveness of an ad campaign.
For example, if an ad is displayed 100 times and clicked on 10 times, the ad impression ratio would be 10%. A high ad impression ratio indicates that the ad is engaging and relevant to the target audience, while a low ratio may suggest that the ad is not resonating with viewers.
Advertisers and marketers use ad impression ratio to optimize their campaigns and improve their return on investment. By tracking the ratio over time, they can make informed decisions about ad placement, targeting, and creative content.
Overall, ad impression ratio is a valuable tool for measuring the success of online advertising efforts and maximizing the impact of ad campaigns.
References:
Wikipedia – Ad impression