Ad Trafficking
Ad trafficking is the process of managing and tracking online advertisements. It involves the placement, monitoring, and optimization of digital ads to ensure they reach the desired audience and achieve the desired results.
Advertisers use ad trafficking to deliver their ads to the right audience at the right time. This process involves working with ad servers, tracking impressions and clicks, and analyzing data to improve ad performance.
Ad trafficking also involves setting up and managing ad campaigns across different platforms such as websites, mobile apps, and social media. Ad traffickers play a crucial role in ensuring that ads are delivered effectively and efficiently to maximize their impact.
Examples of Ad Trafficking:
- Setting up ad campaigns on Google Ads and monitoring performance metrics.
- Using a demand-side platform (DSP) to manage programmatic ad buying.
- Optimizing ad placements on a website based on user engagement data.
Overall, ad trafficking is essential for advertisers to reach their target audience and achieve their marketing goals in the digital space.
Learn more about Ad Trafficking on Wikipedia.