Ad expansion rate
Ad expansion rate refers to the percentage increase in the size or reach of an advertisement over a specific period of time. This metric is commonly used by marketers and advertisers to measure the effectiveness of their ad campaigns and to track the growth of their brand’s presence in the market.
For example, if a company’s ad reaches 100,000 people in the first week of a campaign and 150,000 people in the second week, the ad expansion rate would be 50%.
Marketers often use various strategies to increase the ad expansion rate, such as targeting specific demographics, creating engaging content, and utilizing social media platforms to reach a wider audience.
By monitoring the ad expansion rate, companies can assess the success of their advertising efforts and make adjustments to improve performance and increase brand visibility.
References: Learn more about advertising on Wikipedia