Phrase Match
Phrase match is a type of keyword matching option in online advertising, such as Google Ads, where an ad will only show if the search query includes the exact phrase or a close variation of it. This helps advertisers target their ads to a more specific audience and improve the relevancy of their ads.
For example, if you set up a phrase match keyword for “running shoes”, your ad may show for searches like “buy running shoes” or “best running shoes”, but not for searches like “running sneakers” or “shoes for running”.
It is a good strategy to use phrase match keywords to reach a slightly broader audience than exact match keywords, while still maintaining some level of control over which searches trigger your ads.
Examples of Phrase Match:
- Keyword: “coffee shop”
- Search Query: “best coffee shop in town”
- Result: Ad may show
- Keyword: “organic food”
- Search Query: “organic food delivery”
- Result: Ad may show
By using phrase match keywords strategically in your online advertising campaigns, you can target a more relevant audience and improve the performance of your ads.
For more information on phrase match, you can visit Wikipedia.