Cost per mille
Cost per mille, also known as CPM, is a common metric used in online advertising to measure the cost of one thousand impressions. It is used to calculate how much an advertiser pays for every one thousand views of their ad.
CPM is calculated by dividing the total cost of the ad campaign by the total number of impressions, and then multiplying by one thousand. For example, if an advertiser pays $100 for an ad campaign that receives 50,000 impressions, the CPM would be $2 ($100 / 50,000 * 1000).
CPM is often used by advertisers to compare the cost of different ad campaigns and to determine the most cost-effective way to reach their target audience.
- Benefits of CPM:
- Allows advertisers to reach a large audience
- Cost-effective for brand awareness campaigns
- Easy to track and measure
Overall, CPM is a useful metric for advertisers to understand the cost of their online advertising campaigns and make informed decisions about their marketing strategy.
For more information, you can visit the Wikipedia page on Cost per mille.