Ad centric measurements
Ad centric measurements refer to the metrics used by advertisers to assess the performance and effectiveness of their advertising campaigns. These measurements focus on the impact of ads on key performance indicators (KPIs) such as brand awareness, brand perception, engagement, and conversions.
Some common ad centric measurements include:
- Click-through rate (CTR): The percentage of people who clicked on an ad after seeing it.
- Conversion rate: The percentage of people who completed a desired action after clicking on an ad, such as making a purchase or signing up for a newsletter.
- Viewability: The percentage of an ad that is actually seen by users.
- Engagement rate: The level of interaction users have with an ad, such as likes, shares, and comments.
By analyzing ad centric measurements, advertisers can determine the effectiveness of their campaigns and make data-driven decisions to optimize their advertising strategies.
For more information on ad centric measurements, you can visit Wikipedia.