Ad Scheduling
Ad scheduling, also known as dayparting, is a feature in online advertising platforms that allows advertisers to control when their ads are shown to users. By setting specific times and days for their ads to be displayed, advertisers can optimize their campaigns to reach their target audience at the most effective times.
For example, a local restaurant may choose to run their ads during lunch and dinner hours when people are more likely to be searching for places to eat. By using ad scheduling, the restaurant can ensure that their ads are shown at the times when they are most likely to drive foot traffic and increase sales.
Ad scheduling can be a powerful tool for advertisers looking to maximize the effectiveness of their campaigns. By analyzing data and understanding the behavior of their target audience, advertisers can determine the best times to run their ads and allocate their budget accordingly.
Overall, ad scheduling is an essential strategy for advertisers looking to optimize their online advertising campaigns and reach their target audience at the right times.
References: Learn more about Ad Scheduling on Wikipedia