Ad views
Ad views, also known as impressions, refer to the number of times an advertisement is displayed on a webpage or app. This metric is important for advertisers as it helps them understand the reach and visibility of their ads.
For example, if an ad is displayed 100 times on a webpage, it will have 100 ad views. Ad views are typically used to calculate the effectiveness of an advertising campaign and determine the cost of running ads on a particular platform.
Advertisers often track ad views using tools like Google Analytics or ad serving platforms to monitor the performance of their ads and make data-driven decisions.
Key points about ad views:
- Ad views measure the number of times an ad is displayed.
- They help advertisers understand the reach and visibility of their ads.
- Ad views are used to calculate the effectiveness of advertising campaigns.
For more information about ad views, you can visit Wikipedia.