Brand personality
Brand personality refers to the human characteristics or traits that are attributed to a brand. These characteristics help consumers form emotional connections with a brand, making it stand out in a crowded marketplace.
Some examples of brand personalities include:
- Apple – Innovative, sleek, and sophisticated
- Nike – Bold, competitive, and athletic
- Coca-Cola – Fun, energetic, and youthful
By defining and communicating a brand’s personality, companies can differentiate themselves from competitors and create a strong brand identity that resonates with consumers.
For more information on brand personality, you can visit Wikipedia.