Digital display advertising
Digital display advertising refers to the practice of using visual ads to promote products or services on websites, social media platforms, and mobile apps. These ads come in various formats, including banners, pop-ups, and video ads, and are typically targeted towards specific audiences based on their demographics, interests, and online behavior.
One of the key advantages of digital display advertising is its ability to reach a large and diverse audience quickly and cost-effectively. Advertisers can track the performance of their campaigns in real-time and make adjustments to optimize their results, such as targeting specific keywords, locations, or devices.
For example, a clothing brand may use digital display advertising to showcase its latest collection on fashion websites and social media platforms frequented by young adults interested in the latest trends. By targeting this specific audience, the brand can increase its brand awareness and drive traffic to its online store.
Some common metrics used to measure the effectiveness of digital display advertising include click-through rate (CTR), conversion rate, and return on investment (ROI). Advertisers can use these metrics to gauge the success of their campaigns and make data-driven decisions to improve their results.
Overall, digital display advertising offers a powerful tool for businesses to reach their target audience, increase brand visibility, and drive sales in the competitive online marketplace.
Learn more about digital display advertising on Wikipedia.