Dynamic Targeting
Dynamic targeting refers to the practice of delivering personalized content or ads to website visitors based on their behavior, preferences, or demographics. This allows marketers to tailor their messaging to individual users, increasing the likelihood of engagement and conversions.
For example, a clothing retailer might use dynamic targeting to show different products to customers based on their past browsing history. If a user has previously looked at men’s shirts, the retailer could display a selection of shirts the next time they visit the site, increasing the chances of a purchase.
Dynamic targeting can also be used in email marketing, where personalized recommendations or offers are sent to subscribers based on their interactions with previous emails or the website. This can help to improve open rates, click-through rates, and ultimately, sales.
Overall, dynamic targeting is a powerful tool for marketers looking to improve the relevance and effectiveness of their campaigns, leading to better results and a higher return on investment.
For more information, you can visit the Wikipedia page on Dynamic Targeting.