Fast-moving consumer goods (FMCG)
Fast-moving consumer goods, also known as consumer packaged goods, are products that are sold quickly and at a relatively low cost. These items are typically consumed on a regular basis and have a high turnover rate. Examples of FMCG include food and beverages, toiletries, cleaning products, and over-the-counter drugs.
FMCG are important to retailers because they are constantly in demand and have a short shelf life, which means that they need to be restocked frequently. This makes them a key driver of revenue for many businesses in the retail sector.
One of the characteristics of FMCG is that they are often sold in small quantities, making them affordable for the average consumer. This makes them popular choices for everyday purchases and household essentials.
Some well-known examples of FMCG brands include Procter & Gamble, Unilever, Nestle, Coca-Cola, and PepsiCo.
- Food and Beverages: Examples include snacks, soft drinks, dairy products, and packaged foods.
- Toiletries: Examples include soap, shampoo, toothpaste, and deodorant.
- Cleaning Products: Examples include laundry detergent, dish soap, and household cleaners.
- Over-the-counter Drugs: Examples include pain relievers, cold medicine, and vitamins.
For more information on Fast-moving consumer goods, you can visit the Wikipedia page.