Clicks-and-mortar
Clicks-and-mortar is a business model that combines both online and offline operations. This approach allows companies to reach customers through multiple channels, providing them with more convenience and flexibility in their shopping experience.
One example of a clicks-and-mortar business is Starbucks. Customers can order their coffee online through the Starbucks app and pick it up at their nearest store. This seamless integration of online and offline services has helped Starbucks maintain a strong presence in the market.
Another example is Walmart, which allows customers to shop online and have their items delivered to their homes or pick them up at a nearby store. This omnichannel approach has helped Walmart compete with e-commerce giants like Amazon.
By combining the strengths of both online and offline operations, clicks-and-mortar businesses are able to provide customers with a more personalized and convenient shopping experience.
Overall, the clicks-and-mortar business model has proven to be successful for many companies looking to adapt to the changing retail landscape.
References:
Clicks-and-mortar – Wikipedia