Email click-throughs
Email click-throughs refer to the percentage of recipients who click on a link included in an email. This metric is commonly used by marketers to measure the effectiveness of their email campaigns.
Examples of email click-throughs:
- An email marketing campaign is sent out to 1,000 subscribers. Out of those 1,000 recipients, 100 click on the link included in the email. The email click-through rate for this campaign would be 10%.
- Another email campaign is sent out to 500 subscribers. This time, only 50 recipients click on the link. The email click-through rate for this campaign would be 10% as well.
By analyzing email click-through rates, marketers can determine which campaigns are most successful in driving traffic and engagement. This information can help them optimize future email campaigns for better results.
For more information about email click-throughs, you can visit Wikipedia.