Click-Streams
Click-streams refer to the path that users take while navigating a website or online platform. This data is valuable for analyzing user behavior and improving the user experience.
For example, a click-stream analysis may reveal that a significant number of users drop off at a particular point in the checkout process. This information can help identify issues with the website’s design or functionality that are causing users to abandon their purchase.
By tracking click-streams, businesses can gain insights into how users interact with their website, which pages are most popular, and where users are encountering obstacles. This data can be used to optimize the website and increase conversion rates.
Benefits of Click-Streams:
- Identifying user preferences
- Improving website navigation
- Increasing conversion rates
Overall, click-stream analysis is a valuable tool for understanding user behavior and making data-driven decisions to enhance the online user experience.
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