Out-of-home (OHH) advertising
Out-of-home advertising, also known as OHH advertising, is a form of advertising that reaches the consumer while they are outside of their homes. This type of advertising can be found in various forms such as billboards, transit ads, street furniture, and digital screens.
One of the key benefits of OHH advertising is its ability to reach a large audience in high-traffic areas. For example, a billboard located on a busy highway can potentially reach thousands of drivers and passengers every day.
Another advantage of OHH advertising is its flexibility and creativity. Advertisers can use eye-catching visuals, clever messaging, and interactive elements to capture the attention of passersby and create a memorable brand experience.
Some popular examples of OHH advertising include the iconic Times Square billboards in New York City, the digital screens at bus stops in London, and the creative transit ads on the sides of buses and trains in major cities around the world.
Overall, OHH advertising is an effective way for brands to increase their visibility, raise awareness, and drive engagement with consumers in a variety of different environments.
References: Learn more about Out-of-home advertising on Wikipedia