Brand switching
Brand switching is the process of a consumer choosing to purchase a different brand than the one they have previously used. This can happen for a variety of reasons, such as dissatisfaction with the current brand, a desire to try something new, or a change in personal preferences.
There are many examples of brand switching in the marketplace. For instance, a person who has always bought one brand of shampoo may decide to switch to a different brand after seeing a commercial for it on TV. Or, someone who has always been loyal to a particular brand of coffee may switch to a different brand after trying a sample at a store.
Brand switching can have significant implications for companies, as it can lead to a loss of customers and revenue. As a result, many companies invest heavily in marketing and advertising to try to retain their customers and attract new ones.
Overall, brand switching is a common phenomenon in the consumer marketplace, and understanding the reasons behind it can help companies better retain their customers and grow their business.
Source: Wikipedia