Contextual advertising
Contextual advertising is a type of online advertising that is displayed to users based on the content they are currently viewing. This form of advertising aims to deliver relevant ads to users, increasing the chances of clicks and conversions.
For example, if a user is reading an article about travel destinations, they may see ads for travel agencies or vacation packages. This targeted approach can help advertisers reach their desired audience more effectively.
One popular platform for contextual advertising is Google AdSense, which uses algorithms to analyze the content of a webpage and display relevant ads. Advertisers bid on keywords to have their ads shown on relevant pages, allowing them to reach users who are already interested in their products or services.
Overall, contextual advertising offers a more personalized and targeted approach to online advertising, increasing the likelihood of engagement and conversions for advertisers.
Learn more about contextual advertising on Wikipedia.