Radio wrap-around

Radio wrap-around

Radio wrap-around is a programming technique used in radio broadcasting where a program or segment is interrupted by a short news update or commercial break, only to return to the original program seamlessly. This technique is commonly used in music radio stations to maintain listener engagement and prevent them from tuning out during breaks.

For example, a radio DJ may introduce a song, play it for a few minutes, then pause to give a weather update before resuming the song. This ensures that listeners stay tuned in and don’t miss any important information while still enjoying the music.

During a radio wrap-around, the transition between the program and the interruption is often smooth and well-executed, so as not to disrupt the flow of the broadcast. This can be achieved through careful planning and coordination between the on-air talent and production team.

Overall, radio wrap-around is an effective way for radio stations to keep their listeners engaged and informed while maintaining a seamless listening experience.

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Learn more about radio broadcasting techniques on Wikipedia.