Overlay Ad
Overlay ad is a type of online advertisement that appears on top of a webpage. It is designed to grab the user’s attention without interrupting their browsing experience. The overlay ad usually contains a message, image or video, and a call-to-action button that directs the user to the advertiser’s website.
For example, a clothing brand may use an overlay ad to promote their new collection by displaying a visually appealing image of the products and a ”Shop Now” button. The ad will appear as soon as the user visits the website and will disappear after a few seconds or when the user clicks on the close button.
Overlay ads are commonly used in digital marketing campaigns to increase brand awareness, drive traffic to a website, and boost sales. They are effective because they are highly visible and can be targeted to specific audiences based on their browsing behavior and interests.
Overall, overlay ads are a powerful tool for advertisers to reach their target audience and achieve their marketing goals in a non-intrusive way.
For more information about Overlay Ads, visit Wikipedia.