Click and Mortar

Click and Mortar

Click and Mortar is a business model that combines both online and offline operations. It involves having a physical store (mortar) along with an online presence (click) to provide customers with multiple options for purchasing products or services.

This hybrid business model allows companies to reach a wider audience and cater to different consumer preferences. Customers can choose to shop online for convenience or visit a physical store for a more hands-on experience before making a purchase.

One example of a Click and Mortar business is the popular retailer, Amazon. While customers can browse and purchase products online through the Amazon website, they also have the option to visit Amazon Go stores for a unique shopping experience.

Overall, Click and Mortar offers the best of both worlds for businesses and consumers, combining the convenience of online shopping with the personalized service of physical stores.

For more information, you can visit Click and Mortar on Wikipedia.