Served impression
Served impression refers to the measurement of an online advertisement that has been displayed on a web page. It is a metric used in digital marketing to track the number of times an ad has been viewed by a user. This metric is important for advertisers to determine the effectiveness of their campaigns and to optimize their ad placements.
For example, if an ad is displayed on a website and viewed by a user, it is counted as one served impression. If the same ad is displayed multiple times to the same user, each view is counted as a separate served impression.
It is important to note that served impressions do not necessarily equate to clicks or conversions. They simply measure the number of times an ad has been displayed to users. Advertisers use this metric in combination with other data points to evaluate the performance of their campaigns.
Key points about served impressions:
- Served impressions track the number of times an ad is displayed on a web page.
- They are used by advertisers to measure the reach and frequency of their campaigns.
- Served impressions do not indicate user engagement or conversions.
For more information on served impressions, you can visit Wikipedia.