In-pack premium
In-pack premium refers to a promotional item that is included inside the packaging of a product. These premiums are often used by companies as a way to attract customers and increase sales. They can take the form of toys, stickers, coupons, or other small items that add value to the product.
For example, a children’s cereal might include a small toy inside the box as an in-pack premium. This can make the product more appealing to parents and children, leading to increased sales.
Companies often use in-pack premiums as part of a larger marketing strategy to differentiate their product from competitors. By offering a unique and desirable item inside the packaging, they can create a more memorable and engaging experience for customers.
Benefits of in-pack premiums:
Attract new customers Encourage repeat purchases Build brand loyaltyOverall, in-pack premiums can be a powerful tool for companies looking to stand out in a crowded marketplace and create a positive impression with customers.
For more information on in-pack premiums, visit Wikipedia.