Mid-roll
Mid-roll is a type of advertisement that is shown in the middle of a video or audio program. It typically interrupts the content being consumed and plays for a set duration before allowing the viewer or listener to continue with the original program. Mid-roll ads are commonly used in online streaming services, such as YouTube and podcasts, to generate revenue for content creators.
Mid-roll ads are often more engaging than other types of advertising, as they are placed at a natural break in the content and can be more targeted to the interests of the viewer or listener. This can result in higher click-through rates and better engagement with the advertisement.
However, mid-roll ads can also be seen as intrusive by some viewers, as they interrupt the flow of the content being consumed. It is important for content creators to strike a balance between monetizing their content through advertising and providing a positive user experience for their audience.
Overall, mid-roll ads are an effective way for content creators to monetize their content and reach a larger audience. By strategically placing ads in the middle of their videos or audio programs, creators can generate revenue while still providing valuable content to their viewers and listeners.
- Mid-roll ads are commonly used in online streaming services.
- They can be more engaging and targeted to the interests of the viewer or listener.
- However, they can also be seen as intrusive by some viewers.
Source: Wikipedia – Advertising