Banner burnout
Banner burnout is a phenomenon in online advertising where viewers become desensitized to banner ads due to overexposure. This can lead to a decrease in click-through rates and overall effectiveness of the advertising campaign.
There are several factors that can contribute to banner burnout, including repetitive placement of the same ad on a website, irrelevant or intrusive ads, and banner blindness – where users subconsciously ignore banner ads altogether.
To combat banner burnout, advertisers can rotate their banner ads frequently, use targeted advertising to ensure relevance to the viewer, and create visually appealing and engaging ads that stand out from the crowd.
It is important for advertisers to constantly monitor the performance of their banner ads and make adjustments as needed to prevent banner burnout and maintain the effectiveness of their campaigns.
By staying vigilant and adapting to changing trends in online advertising, advertisers can continue to reach their target audience effectively and avoid the pitfalls of banner burnout.
Examples of banner burnout:
- Seeing the same banner ad on a website every time you visit
- Ignoring banner ads completely due to banner blindness
- Click-through rates dropping significantly over time
For more information on banner burnout, you can visit Wikipedia.