Clicks-and-bricks

Clicks-and-bricks

Clicks-and-bricks is a term used to describe a business model that combines both online (clicks) and physical (bricks-and-mortar) presence. This model allows businesses to reach a wider audience and offer customers the convenience of shopping online as well as the option to visit a physical store.

One example of a clicks-and-bricks business is a retail store that also has an e-commerce website. Customers can choose to shop online and have their items delivered to their doorstep, or they can visit the physical store to see the products in person before making a purchase.

Another example is a restaurant that offers online ordering for delivery or pick-up, as well as a dine-in option for customers who prefer to eat at the physical location.

Clicks-and-bricks businesses have the advantage of catering to customers who prefer the convenience of online shopping as well as those who enjoy the experience of shopping in person. This hybrid model can help businesses increase their sales and reach a wider market.

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