Clickstream
Clickstream refers to the recording of the data related to the clicks made by a user while browsing the internet. This data includes the sequence of web pages visited, the time spent on each page, and any interactions made on those pages.
Clickstream data is commonly used in web analytics to analyze user behavior, track user navigation patterns, and optimize website performance. By studying clickstream data, website owners can gain insights into user preferences, identify popular pages, and improve the overall user experience.
For example, a clickstream analysis may reveal that a significant number of users drop off at a specific page on a website. This information can help website owners identify potential issues with that page and make necessary improvements to reduce the bounce rate.
Overall, clickstream data plays a crucial role in understanding user behavior and making data-driven decisions to enhance website usability and performance.
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