Display Advertising
Display advertising is a type of online advertising that involves the creation of visual ads that are displayed on websites or social media platforms. These ads can come in various formats, such as banners, videos, or interactive ads, and are designed to attract the attention of users and drive them to take a specific action, such as clicking on the ad or making a purchase.
One of the key benefits of display advertising is its ability to target specific audiences based on factors like demographics, interests, or online behavior. This allows advertisers to reach their desired audience more effectively and increase the likelihood of conversions.
For example, a clothing brand may use display advertising to target users who have previously visited their website but did not make a purchase. By displaying relevant ads to these users as they browse other websites, the brand can entice them to return and complete their purchase.
Another common strategy in display advertising is retargeting, where ads are shown to users who have visited a website but did not take a desired action, such as signing up for a newsletter or making a purchase. By retargeting these users with relevant ads, advertisers can increase the chances of conversion and maximize their return on investment.
Overall, display advertising is a powerful tool for reaching and engaging with target audiences online, and can be an effective way to drive traffic, leads, and sales for businesses of all sizes.
For more information on display advertising, you can visit the Wikipedia page.