Ultimate user
Ultimate user refers to the end user or consumer of a product or service. This term is often used in marketing and product development to emphasize the importance of understanding and meeting the needs of the final user. By focusing on the ultimate user, companies can create products and services that are tailored to their preferences and requirements.
For example, a software company may conduct user testing with ultimate users to gather feedback on the usability and functionality of their product. This feedback can then be used to make improvements and enhancements that better meet the needs of the end user.
It is important for companies to prioritize the ultimate user in their decision-making processes, as ultimately, they are the ones who will determine the success or failure of a product or service. By putting the ultimate user at the center of their operations, companies can increase customer satisfaction and loyalty.
Related concept: User (computing) on Wikipedia