Net reach
Net reach is a term used in marketing to describe the total number of unique individuals who are exposed to a particular advertisement or campaign through various channels such as TV, radio, print, and digital media. It is an important metric for marketers to measure the effectiveness of their campaigns in reaching their target audience.
For example, if a company runs an ad on a popular website and it receives 100,000 unique visitors, the net reach of that ad would be 100,000. This means that 100,000 individuals were exposed to the ad at least once.
Net reach is often used in conjunction with other metrics such as frequency (the average number of times an individual is exposed to an ad) and engagement (the level of interaction with the ad) to provide a more complete picture of the campaign’s performance.
Overall, net reach is a valuable tool for marketers to understand the reach and impact of their advertising efforts on their target audience.
For more information, you can visit the Wikipedia page on Net reach.