Bundling
Bundling is a marketing strategy in which multiple products or services are offered together as a package deal. This can provide customers with a more comprehensive solution and often results in cost savings compared to purchasing each item individually.
One common example of bundling is when telecommunications companies offer internet, phone, and television services in a single package. This allows customers to access multiple services from one provider and often at a discounted rate.
Bundling can also be seen in the software industry, where companies offer bundles of different software programs at a lower price than if each program was purchased separately. This allows customers to access a variety of tools and applications for a more affordable price.
Overall, bundling can be a beneficial strategy for both businesses and customers, as it allows companies to increase sales and customers to save money on products and services they need.
- Benefits of bundling:
- Cost savings
- Convenience
- Increased value
For more information on bundling, you can visit Wikipedia.