Opt-In Email
Opt-in email is a type of email marketing where the recipients have given their consent to receive emails from a particular sender. This means that the recipients have actively signed up or subscribed to receive emails, rather than having emails sent to them without their permission.
Opt-in email is considered a more ethical and effective way of reaching customers, as it ensures that the recipients are interested in the content being sent to them. This can lead to higher open rates, click-through rates, and overall engagement with the emails.
There are several types of opt-in email strategies, including single opt-in (where recipients only need to sign up once to start receiving emails) and double opt-in (where recipients must confirm their subscription via email before receiving any emails).
Overall, opt-in email is a valuable tool for businesses looking to connect with their target audience in a meaningful way.
Example:
- A customer signs up for a newsletter on a website and receives regular updates and promotions via email.
- A user checks a box to subscribe to emails when creating an account on an e-commerce site.
For more information on opt-in email, you can visit Wikipedia.