Point-of-purchase marketing
Point-of-purchase marketing, also known as POP marketing or POS marketing, is a strategy used by retailers to attract customers at the location where they make their purchase decisions. This type of marketing aims to influence the customer’s buying decision right at the point of sale.
One common example of point-of-purchase marketing is the use of displays and signage near the checkout counters in retail stores. These displays often feature products that are on sale or promotions that are available only at that specific location. By placing these displays strategically, retailers can encourage impulse purchases and increase their sales.
Another example of point-of-purchase marketing is the use of product packaging to attract customers’ attention. Bright colors, bold fonts, and attractive graphics can all help a product stand out on the shelves and catch the eye of customers as they make their purchasing decisions.
Overall, point-of-purchase marketing is an important strategy for retailers looking to increase their sales and attract more customers. By using displays, signage, and packaging creatively, retailers can influence customers’ buying decisions and drive more sales.
- Displays near checkout counters
- Product packaging
To learn more about point-of-purchase marketing, you can visit the Wikipedia page on the topic.