What is a 301 Redirect?
A 301 redirect is a permanent redirect from one URL to another. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. This allows webmasters to redirect traffic from an old URL to a new one, preserving search engine rankings and incoming links.
Why Use a 301 Redirect?
There are several reasons why a 301 redirect may be used. The most common reason is to update a website’s URL structure. If a website changes its domain name, or if a page’s URL is changed, a 301 redirect can be used to help visitors and search engines find the updated page. In addition, 301 redirects are also useful for consolidating multiple URLs. For example, if a website has multiple URLs that point to the same page, they can be consolidated by redirecting them all to a single URL. This helps to keep the website organized and makes it easier for visitors to find the right page.
How to Implement a 301 Redirect?
Implementing a 301 redirect is relatively simple. Depending on the type of web hosting platform you are using, there are a few different ways to set up a 301 redirect.
- If you are using an Apache or Nginx web server, you can set up a 301 redirect using an .htaccess file.
- If you are using a content management system (CMS) such as WordPress, you can use a plugin to set up a 301 redirect.
- If you are using a web development framework such as Laravel, you can use the routing system to set up a 301 redirect.
If you are unsure of how to set up a 301 redirect, you should contact your web host or a web development professional for assistance.
Conclusion
A 301 redirect is a permanent redirect from one URL to another. It can be used to update a website’s URL structure, consolidate multiple URLs, and more. Implementing a 301 redirect is relatively simple and can be done using an .htaccess file, a plugin, or a web development framework.References:
- https://moz.com/learn/seo/redirection
- https://www.wpbeginner.com/beginners-guide/how-to-setup-a-301-redirect-in-wordpress/
- https://devdocs.magento.com/guides/v2.3/config-guide/seo/seo-redirects.html