What is an Ad Audience?
An ad audience is a group of people who are targeted by an advertisement. It is the group of people that the advertiser is attempting to reach with their message. It can be based on certain demographic information (age, gender, income level, location, etc.) or based on interests and behavior.
Types of Ad Audiences
Ad audiences can be broadly divided into two main categories:
- Demographic Audiences – These are audiences defined by demographic information such as age, gender, income level, location, etc.
- Interest-Based Audiences – These are audiences defined by interests and behavior, such as users of a particular type of product or service, people who are interested in a particular topic, or people who have recently taken a particular action.
How to Create an Ad Audience
Creating an ad audience is relatively straightforward. The first step is to determine what type of audience you would like to target. Once you have decided on a type of audience, you will need to define the criteria for your audience. This could include demographic information, interests, or behavior. You can also use data from existing customer lists or from third-party data sources. Finally, you will need to create the actual ad audience. This is typically done through an advertising platform such as Google Ads or Facebook Ads. Once your ad audience has been created, you can start targeting it with your ads.
Conclusion
An ad audience is an important part of any successful advertising campaign. It is the group of people that the advertiser is attempting to reach with their message. Ad audiences can be broadly divided into demographic and interest-based audiences, and they can be created through most advertising platforms.Further Reading: