What is an Adjacencies Plan?
An Adjacencies Plan is a tool used by retailers to help optimize the layout of a store, ensuring that merchandise is organized in such a way that it maximizes sales and customer satisfaction. The goal of an Adjacencies Plan is to place products that have a positive correlation with each other in close proximity on the sales floor. This is done to create a customer experience in which the customer can easily find the items that they are looking for, as well as discover items that they may not have previously been aware of.
Examples of Adjacencies Plans
Below are some examples of how retailers use Adjacencies Plans to optimize their store layouts:
- Categorization – Products that are similar in terms of use, brand, or price are placed together in order to make them easier to find. For example, a toy store might group all of their LEGO sets together.
- Cross-merchandising – Products that are complementary to each other are placed together. For example, a grocery store might place chips and salsa next to each other.
- Seasonal Merchandising – Products related to a certain season or holiday are grouped together. For example, a clothing store might group all of their winter coats together during the winter months.
- Promotions – Products that are part of an ongoing promotion are grouped together. For example, a discount store might group all of their products that are part of an ongoing “Buy one, get one free” promotion.
Conclusion
An Adjacencies Plan is an important tool for retailers to use in order to optimize their store layouts and maximize sales and customer satisfaction. By grouping products together in a way that makes sense, retailers can create a more enjoyable shopping experience for their customers.