What is an Advertising Concept?
Advertising concept is an idea or story that is used to create an advertisement. It is typically designed to capture the attention of the target audience, while also successfully conveying the message of the product or service being advertised. It is important to note that the concept should not only be attention-grabbing, but also focus on the message or idea behind the product or service.
Elements of an Advertising Concept
An effective advertising concept should include the following elements:
- Unique concept: The concept should be creative, unique and different from other similar ads.
- Relevant message: The message should be relevant to the target audience and should focus on the product or service being advertised.
- Appealing visuals: The visuals should be attractive and eye-catching, and should help to effectively communicate the message of the ad.
- Memorable tagline: The tagline should be memorable and should help to reinforce the message of the ad.
Examples of Advertising Concepts
Here are some examples of effective advertising concepts:
- McDonald’s “I’m Lovin’ It” campaign: This campaign used a memorable tagline to emphasize the message of enjoying the McDonald’s experience.
- Apple’s “Think Different” campaign: This campaign used a unique concept and visuals to emphasize the message of being different.
- Nike’s “Just Do It” campaign: This campaign used a powerful tagline to encourage people to take action and pursue their goals.
Conclusion
Advertising concept is an important part of creating a successful advertisement. It should be creative, unique and relevant to the target audience, while also focusing on the message of the product or service being advertised. Examples of effective advertising concepts include McDonald’s “I’m Lovin’ It”, Apple’s “Think Different” and Nike’s “Just Do It” campaigns.References: