What is an Agency of Record?
An Agency of Record (AOR) is a marketing agency that is contracted to handle all of a company’s advertising and promotional needs, such as media buying and creative services. AORs offer services for a variety of industry sectors, including sports and entertainment, consumer goods, travel and hospitality, automotive, finance, and healthcare.
What Does an Agency of Record Do?
AORs provide comprehensive marketing services that help businesses reach their target audience. These services include:
- Developing creative campaigns and strategies to increase brand awareness
- Managing media buying and placement of ads on television, radio, and online platforms
- Creating advertising materials such as print ads and direct mail pieces
- Analyzing data and providing insights to optimize campaigns
- Developing and monitoring social media campaigns
An AOR works closely with a brand to understand their goals and objectives, analyze the target audience, and develop a plan to reach them. This close relationship helps the AOR create a campaign that is tailored to the brand’s needs and resonates with their target audience.
Examples of Agency of Record
Some of the most well-known Agency of Records include:
- Ogilvy & Mather: Ogilvy is a global advertising agency that has worked with some of the world’s biggest brands, such as IBM, Unilever, and American Express.
- Wieden+Kennedy: Wieden+Kennedy is an independent advertising agency that has worked with Nike, Coca-Cola, and Honda.
- BBH: BBH is a creative agency that has worked with Google, MasterCard, and Heineken.
- R/GA: R/GA is a full-service digital agency that has worked with Samsung, Nike, and IBM.
Conclusion
Agency of Record is an invaluable resource for businesses looking to increase their brand awareness and reach their target audience. With the help of an AOR, businesses can develop campaigns that resonate with their audience and help them achieve their goals. For more information, please see the following resources: