What is Average Frequency?
Average frequency is a marketing metric used to measure the average number of times a user views an advertisement or message over a specific period of time. It is used to gauge the effectiveness of a marketing campaign and the level of exposure it has achieved. By measuring the average frequency of a message, marketers can determine how often a user needs to be exposed to an advertisement for it to be effective.
Relevance of Average Frequency
Average frequency is an important metric for assessing the success of a marketing campaign. It helps marketers determine the optimal length of a campaign, as well as the optimal number of times a user should be exposed to an advertisement in order to make the most impact. By understanding the average frequency of a message, marketers can adjust their campaigns accordingly to maximize their reach and effectiveness.
Examples of Average Frequency
One example of average frequency is a television commercial. If a commercial is aired on a regular basis, marketers can track the average frequency of the commercial by counting the number of times it is aired over a given period of time. If the commercial is aired more than once per day, then the average frequency would be higher than if it was aired once per day. Another example of average frequency is online advertising. By tracking the number of impressions and clicks a user receives on an advertisement, marketers can calculate the average frequency of the advertisement. This helps them determine the optimal number of times a user needs to be exposed to the advertisement for it to be effective.
Conclusion
Average frequency is a valuable metric for marketers to use in assessing the success of their campaigns. By understanding the average frequency of an advertisement, marketers can adjust their campaigns accordingly to ensure maximum reach and effectiveness.
References
1. Average Frequency | Investopedia 2. What Is Average Frequency? A Definition – WordStream