Using a Brand Purpose to Grow Your Business
In today’s competitive market, having a strong brand purpose can help your business stand out and make customers more likely to choose you. A brand purpose is a statement that defines what your company stands for and why it exists. It helps to differentiate your brand from its competitors, communicate your values, and build trust with your customers.
What is a Brand Purpose?
A brand purpose is a statement that defines what your company stands for and why it exists. It should be clear and concise, and it should be something that resonates with your target audience. A brand purpose should be unique to your company and should be something that your customers can connect with.
Benefits of Having a Brand Purpose
Having a strong brand purpose can help to differentiate your business from its competitors and communicate your values to potential customers. A brand purpose can also help to build trust with your customers, as it demonstrates that you are committed to your values and that you are focused on delivering quality products or services. In addition, a brand purpose can be used to guide your business decisions. If you are ever unsure of the best course of action, you can refer back to your brand purpose to make sure that you are staying true to your values.
Examples of Brand Purpose
Here are some examples of brand purpose statements from well-known companies:
- Apple: To bring the best user experience to our customers through our innovative hardware, software and services.
- Google: To organize the world’s information and make it universally accessible and useful.
- Nike: To bring inspiration and innovation to every athlete in the world.
- Starbucks: To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
Creating Your Brand Purpose
Creating a strong brand purpose for your business is not a one-time activity. It requires ongoing research and evaluation to make sure that it is still relevant to your customers and that it reflects your current values and mission. Start by asking yourself questions like:
- What do we stand for?
- What do we believe in?
- What do we want to achieve?
- What do we want people to think about our brand?
Once you have answered these questions, you can use them to develop a statement that reflects your brand purpose.
Conclusion
Having a strong brand purpose helps to differentiate your business from its competitors, communicate your values, and build trust with your customers. It also helps to guide your business decisions and ensure that you stay true to your values. Creating a brand purpose requires ongoing research and evaluation, but it is an important step in growing your business.
Resources