What is a Buried Ad?
A buried ad is an advertisement that is buried in a website, often out of the way or hidden from the main page. Generally, the goal of a buried ad is to attract visitors who are already familiar with the website and are likely to be interested in the product or service being advertised.
How Does a Buried Ad Work?
Buried ads typically appear in a sidebar or a footer on a website. They can also be found as in-text links, image banners, or video clips. The idea is to make the ad unobtrusive but still noticeable enough to capture the attention of the website’s visitors.
Benefits of Buried Ads
Buried ads offer a number of benefits to businesses, including:
- Highly targeted audience: Since buried ads are not intrusive and are often found on pages that visitors are already familiar with, they can be highly targeted to the right audience.
- Cost effective: Buried ads are generally cheaper than other forms of advertising such as print ads or television commercials.
- Ease of placement: Buried ads are easy to place and can often be managed from a single dashboard.
Drawbacks of Buried Ads
Buried ads do have some drawbacks, including:
- Low visibility: Buried ads are often overlooked or ignored by visitors, resulting in low visibility.
- Low click-through rate: Buried ads typically have a lower click-through rate than other forms of advertising.
- Competition: Due to their low cost and ease of placement, buried ads can become crowded with competing ads, resulting in a cluttered and confusing experience for visitors.
Buried ads can be a cost-effective way to reach a target audience and increase visibility for a business. However, it’s important to consider the drawbacks and ensure that the ads are placed in locations that are likely to be seen and clicked on by visitors.