What is Cause Marketing?
Cause marketing is a type of marketing that involves the collaboration of a business and a non-profit organization for mutual benefit. It is a form of corporate social responsibility (CSR) in which a company’s promotional campaign has the dual purpose of increasing profitability while generating public support and awareness for a social cause.
Benefits of Cause Marketing
Cause marketing can bring several benefits to both the business and the non-profit organization. It can:
- Increase brand awareness and loyalty.
- Drive positive public opinion.
- Deliver an emotional connection with customers.
- Generate additional sales and leads.
- Provide an influx of funding to the non-profit.
Examples of Cause Marketing
There are many examples of successful cause marketing campaigns. One example is the partnership between Starbucks and the NAACP, which provided grants for Black-owned businesses. Another example is Nike, which has partnered with The Nature Conservancy to help protect the environment. Finally, Subaru teamed up with the ASPCA to raise awareness about animal cruelty and provide grants to animal shelters.
Conclusion
Cause marketing is an effective way for businesses to drive positive public opinion and increase brand loyalty while helping to fund a social cause. There are many examples of successful cause marketing campaigns, and businesses of any size can benefit from this type of marketing.
References
- https://en.wikipedia.org/wiki/Cause_marketing
- https://en.wikipedia.org/wiki/Corporate_social_responsibility
- https://en.wikipedia.org/wiki/Starbucks_and_the_NAACP