What is clickTAG?
clickTAG is an industry standard for tracking online advertisement clicks, allowing for better targeting of ads and more accurate billing for the advertisers. It was created by the Interactive Advertising Bureau (IAB) for use in banners, rich media and other types of online advertising and is used by advertisers, agencies and publishers to track click-throughs from ads.
Why is clickTAG important?
clickTAG allows advertisers to accurately track the performance of their online ads and measure their Return on Investment (ROI). It also allows publishers to accurately bill their clients and ensure they are compensated for their ad space. Additionally, clickTAG ensures that ads are reaching the right audience, as it enables advertisers to track which sites are generating the most clicks.
How does clickTAG work?
clickTAG is implemented by inserting a code into the HTML of an advertisement. This code contains a URL which is used to track the click-throughs from the ad. Each time the ad is clicked, the URL is recorded and the advertiser can then track the performance of the ad.
Examples of clickTAG implementation
clickTAG can be implemented in a range of different ad formats, including banners, rich media, video ads and more. Here are some examples of how clickTAG can be used in different ad formats:
- Banner ads: clickTAG can be added to the HTML of a banner ad and used to track clicks.
- Rich media ads: clickTAG can be used to track the performance of rich media ads, such as expandable banners.
- Video ads: clickTAG can be used to track clicks on pre-roll and post-roll video ads.
- Social media ads: clickTAG can be used to track clicks on social media ads, such as those displayed on Facebook.
Conclusion
clickTAG is an important tool for advertisers, agencies and publishers, as it allows for better targeting of ads and more accurate billing for the advertisers. It enables advertisers to track the performance of their online ads and measure their ROI, as well as ensuring that ads are reaching the right audience. It can be implemented in a range of different ad formats, including banners, rich media, video ads and more.