What are Companion Ads?
Companion Ads are a type of online advertising which are associated with a main banner ad. They are usually set up to run together and in tandem with the main ad, creating a more powerful, multi-faceted advertising experience for the user.
Benefits of Companion Ads
Companion Ads offer a number of benefits to advertisers. They can be used to:
- Reinforce the main message of the main ad.
- Provide additional information to the user.
- Drive more clicks and conversions.
- Increase the visibility of the main ad.
- Create a more engaging user experience.
Examples of Companion Ads
Companion Ads can be used in a variety of different formats. Some of the most common types of Companion Ads include:
- Text Ads: Text Ads are small ads which are typically placed alongside the main ad. They often feature a call-to-action and can be used to drive more clicks and conversions.
- Video Ads: Video Ads are a powerful form of advertising which can be used to engage users and draw attention to the main ad. Video Ads can be used to showcase products or services in an engaging way.
- Rich Media Ads: Rich Media Ads are interactive ads which often feature animations, sound, or video. They are designed to draw the user’s attention and can be used to drive more clicks and conversions.
Conclusion
Companion Ads are an effective way to increase the visibility of a main ad and drive more clicks and conversions. They can be used in a variety of formats, from text and video ads to rich media ads. For further information on Companion Ads, please refer to the following Wikipedia articles: