What is Concept Generation?
Concept generation is the process of creating a concept for a product, service, or experience. This process involves brainstorming ideas and turning them into tangible concepts. The goal of concept generation is to come up with creative solutions that can be further developed and implemented.
Steps of Concept Generation
Concept generation is a multi-step process that involves a variety of activities. The following are the main steps involved in concept generation:
- Define the problem or challenge
- Brainstorm potential solutions
- Develop ideas into concepts
- Evaluate concepts to determine which ones are viable
- Refine and test the concept
- Implement the concept
Examples of Concept Generation
Concept generation can be applied to a variety of different areas. Here are some examples of concept generation:
- Product Design: Creating a concept for a new product or service. This could include researching customer needs and creating a concept that meets those needs.
- Marketing: Developing a concept for a marketing campaign or a marketing strategy.
- Experience Design: Developing a concept for an experience, such as a retail store, restaurant, or amusement park.
- Research: Coming up with an idea for a research project or study.
Conclusion
Concept generation is a powerful way to create new and innovative solutions. It involves a variety of activities, from brainstorming ideas to testing concepts. By following the steps outlined above, you can use concept generation to come up with creative solutions for any challenge. For more information on concept generation, please see the following resources: