Conversion rate

Conversion rate is a metric used to measure the success of a digital marketing campaign. It is defined as the percentage of visitors to a website that take a desired action, such as making a purchase, filling out a form, or clicking a link. In order to improve your conversion rate, there are a few strategies you can use. Here are a few examples:

Optimize your website for mobile devices. Many people browse the web on their phones, so having a website that is easy to navigate on a mobile device can help increase your conversion rate.
Improve your website’s loading speed. If your website takes a long time to load, visitors are likely to leave before taking any action.
Make sure your website is easy to navigate. Visitors should be able to find what they are looking for quickly and easily.
Create a clear Call to Action (CTA). Make sure your visitors know what they should do next and how they can take advantage of your offer.
Test different versions of your website. Try different layouts, colors, and design elements to find out which ones work best for your visitors.

By using these strategies, you can increase your website’s conversion rate and get more leads and sales. For more information on conversion rate, you can check out the following Wikipedia articles: Conversion rate Call to action (marketing)A/B testing